Johnson City, Texas, February 11, 2026
Republic Boot Company, a Houston-based artisan cowboy boot brand, has acquired the 290 Wine Castle in Johnson City, Texas, transforming it into the Republic Wine Castle. This expansion reflects the brand’s commitment to providing unique customer experiences while celebrating Texas heritage. CEO Chris Conrad aims to blend luxury retail with hospitality, enhancing the local economy and tourism in the Hill Country region.
Houston, TX – The spirit of entrepreneurial innovation is alive and well in Texas, exemplified by a local brand that has chosen a truly distinctive path for expansion. Houston-based Republic Boot Company, known for its artisan cowboy boots, has made a remarkable move by acquiring an entire castle in Johnson City, Texas, to serve as its newest outpost in the scenic Hill Country. This bold step, far removed from conventional strip mall expansions, underscores a commitment to creating unique customer experiences and celebrates the enduring appeal of Texas heritage.
This strategic investment highlights the resilience and vision of Texas TX entrepreneurs who are not afraid to think grand when it comes to business growth and brand identity. Such ventures contribute significantly to regional economies, fostering job creation and drawing tourism, demonstrating how private initiative can drive robust economic development without heavy-handed regulation. The company’s expansion into the burgeoning Hill Country region is set to enhance local appeal and provide a significant boost to both the area’s luxury market and its growing reputation as a destination for quality craftsmanship and unique experiences.
A Castle in the Heart of Texas
Republic Boot Company, headquartered in Houston’s historic Heights neighborhood, has purchased the 290 Wine Castle, located at 10191 W. US-290 in Johnson City. The property, also referred to as 210 Wine Castle, sits on 10 or more acres and includes a vineyard and a 14-room hotel. The castle, which opened in 2019, is known for its medieval-inspired architecture and features a 6,545-square-foot main building, tasting rooms, a cigar lounge, a covered deck, a full commercial kitchen, and even a dungeon.
The acquisition signifies more than just a new retail space; it represents the creation of a destination. Republic Boot Company plans to rename the property the Republic Wine Castle and intends to continue the existing winemaking and hotel operations. While specific renovation details remain under wraps, the company has indicated plans to remodel the interior while preserving the property’s legacy as a venue for live music and wine tastings. This blending of luxury retail with hospitality and entertainment aims to offer visitors an immersive experience that celebrates the “soul of Texas” through craft and memorable moments.
The Visionary Behind the Brand
Founded in 2011 by CEO Chris Conrad, a fifth-generation Texan, Republic Boot Company has established itself as a premier destination for handcrafted cowboy boots. Conrad’s background, including time spent in Italy studying winemaking, has influenced his approach to both craftsmanship and experiential retail. The flagship store in Houston is housed in a century-old building, reflecting the brand’s commitment to heritage and authenticity.
The company is renowned for its high-end artisan boots, attracting a diverse clientele that includes notable figures such as Houston Texans quarterback C.J. Stroud, team owner Cal McNair, and rapper Paul Wall. Republic Boot Company also holds the distinction of being the official provider of game-day performance boots for the Houston Texans Cheerleaders. Beyond ready-made options, the brand offers bespoke services, with custom boots ranging from $2,200 for smooth leather to $4,000 for rare exotics. The company also provides unique offerings like the “Gator Hunt Experience,” where clients can participate in harvesting their own alligator hide for a custom pair of boots.
Craftsmanship and Economic Growth
Republic Boot Company’s success is rooted in its dedication to preserving traditional boot-making methods while also embracing modern business practices for efficiency and quality control. The company’s vertically integrated supply chain, which includes owning crocodile farms, a tannery, manufacturing, and distribution, underscores its commitment to overseeing the entire production process. This meticulous attention to detail ensures the high quality expected from luxury Texas products.
The expansion into Johnson City is poised to contribute to economic growth in the Texas Hill Country. This region is undergoing a significant transformation, evolving from a local secret into an international tourist destination. It has gained recognition as a prominent wine region, often referred to as the “Napa Valley of the South,” and Johnson City itself is emerging as a hub for high-end activities. The influx of private investment from businesses like Republic Boot Company, alongside developments such as luxury retail centers and high-end hotels, creates new opportunities for employment and strengthens the local economy.
A Destination for Texas Heritage
The decision by Republic Boot Company to establish a presence in the Hill Country castle reflects a broader trend of Houston TX business ventures seeking to offer immersive, experience-driven retail. This approach appeals to consumers looking for more than just a product, but a story, a connection to local culture, and a memorable outing. The castle setting, with its unique amenities like guest rooms, a cigar lounge, and a vineyard, positions the Republic Wine Castle as a multi-faceted destination where visitors can appreciate fine craftsmanship, Texas wines, and the region’s natural beauty.
This expansion showcases the dynamic nature of Houston small business and entrepreneurial spirit throughout Texas. By combining its established reputation for handcrafted boots with a distinctive location and expanded offerings, Republic Boot Company is not only growing its brand but also contributing to the vibrant tapestry of Texas tourism and luxury goods. It serves as a testament to the power of vision and private enterprise in creating new opportunities and celebrating the rich cultural heritage of the Lone Star State.
Conclusion
Republic Boot Company’s ambitious expansion into a Hill Country castle is a testament to the innovative spirit of Texas entrepreneurs. This move promises to create a unique destination that will draw visitors and contribute significantly to the local economy of Johnson City and the broader Hill Country region. We encourage our readers to support local Texas businesses and stay engaged with the unfolding economic landscape that makes Houston and our state a hub for personal achievement and entrepreneurial success.
Key Features of Republic Boot Company’s Hill Country Expansion
| Feature | Details | Scope |
|---|---|---|
| Company Name | Republic Boot Company | Houston-based |
| Expansion Location | Johnson City, Texas (Hill Country) | State-level |
| Acquired Property | 290 Wine Castle (to be renamed Republic Wine Castle) | State-level |
| Property Size | 10+ or 12-acre property | State-level |
| Castle Features | 6,545 sq ft castle, vineyard, 14 guest rooms, tasting room, cigar lounge, commercial kitchen, dungeon | State-level |
| Business Model | High-end artisan cowboy boots, continuing winemaking and hotel operations | State-level |
| CEO and Founder | Chris Conrad | Nationwide |
| Founding Year | 2011 | Nationwide |
| Flagship Store | 100-year-old building in Houston’s Heights neighborhood | State-level |
| Unique Offering | $6,000 Gator Hunt Experience for custom boots | Nationwide |
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Author: STAFF HERE HOUSTON TX WRITER
The HOUSTON STAFF WRITER represents the experienced team at HEREHouston.com, your go-to source for actionable local news and information in Houston, Harris County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Houston Livestock Show and Rodeo, Art Car Parade, and Chevron Houston Marathon. Our coverage extends to key organizations like the Greater Houston Partnership and Houston Area Urban League, plus leading businesses in energy and healthcare that power the local economy such as ExxonMobil, Schlumberger, and Houston Methodist. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
