Houston, Texas, December 5, 2025
John Berger, the former CEO of Sunnova, has launched a new solar repair startup in the U.S. through a merger with Norwegian company Otovo. This venture aims to provide rapid rooftop repair services to solar panel owners, addressing significant service gaps in the industry. With a subscription model, customers can expect quick responses for service requests. The company aims to expand its customer base significantly, addressing challenges faced by traditional solar companies in the market.
Former Sunnova CEO Launches Solar Repair Startup in U.S.
John Berger’s New Company Aims to Provide Rapid Rooftop Repair Services
Houston, Texas – John Berger, the former CEO of Sunnova, is making his way back into the solar energy sector with a strategic merger between his new company and the Norwegian startup Otovo. This new venture aims to redefine service standards for rooftop solar panel owners by offering rapid repair services similar to those provided by AAA for vehicles. This innovative approach is poised to tackle significant service gaps in the solar industry, stemming from the recent turmoil faced by established players like Sunnova.
In September, Berger successfully licensed the Otovo name from the Norwegian company, which operates in 13 European countries and specializes in providing 24/7 maintenance for solar panels, batteries, and generators. Customers will benefit from a subscription model that guarantees quick responses for service requests, with options varying from 12 to 48 hours. With Berger at the helm as the CEO, the newly combined entity will aim for a public listing on the New York Stock Exchange or NASDAQ, following its current presence on the Oslo Stock Exchange.
Filling the Service Void in Solar Energy
Berger’s commitment to improved service derives from his extensive experience at Sunnova, where he prioritized servicing rooftop units to foster long-term customer relations. The merger emerges at a time when traditional solar companies, like Sunnova, are grappling with significant challenges, including a recent Chapter 11 bankruptcy that highlighted the effects of rising debt and halted financing efforts. This situation has led to widespread customer dissatisfaction, particularly concerning the removal and reinstallation of solar panels.
Expansion Ambitions and Market Dynamics
Otovo already boasts a customer base of 45,000 across Europe, with operations in countries such as Poland, Norway, Italy, the Netherlands, and Germany. As part of its growth strategy, the company plans to acquire smaller local repair teams globally, aiming to service 250,000 subscribers by 2028. Given that both the U.S. and European markets encompass over 33 million residential solar customers, this represents a significant opportunity for the combined entity.
Navigating Industry Challenges
The solar industry is currently confronting various hurdles, including the impending phaseout of federal tax credits in the U.S. and stringent regulations on imported solar panels. These factors may lead to increased instability among solar companies, potentially heightening repair service issues for customers. Berger views this turbulent landscape as a unique opportunity to create a dependable service network, ensuring that homeowners can receive timely and efficient maintenance of their solar systems.
Understanding Otovo and Berger’s Vision
Otovo has cultivated a strong reputation in Europe for its round-the-clock maintenance services. Customers can access emergency repairs at a predictable subscription rate, emphasizing the company’s dedication to minimizing downtime for equipment in need. Berger’s leadership is expected to bring an entrepreneurial spirit and customer-centric approach that will further enhance the service model, addressing existing service gaps in the industry.
The Path Forward for Solar Services
The merger between Berger’s new venture and Otovo indicates a strategic shift towards fostering a robust service-oriented business model within the solar industry. By focusing on quick and reliable rooftop repair services, the combined company aims to enhance the overall customer experience and position itself as a leader in the rapidly evolving solar maintenance market.
This collaborative effort not only exemplifies the spirit of innovation and entrepreneurship but also highlights a key aspect of economic growth through private investment and reduced regulatory burdens, potentially allowing for more agile responses to market needs. As the solar industry continues to mature, sustained focus on service quality will remain essential for nurturing customer trust and long-term viability.
Conclusion
John Berger’s return to the solar industry with the merger of his new company and Otovo represents a promising shift towards enhanced service in the solar market. By addressing existing service challenges and leveraging expansion opportunities, Berger is uniquely positioned to redefine how solar panel maintenance is delivered. As this exciting new chapter unfolds, stakeholders are encouraged to remain engaged with Houston’s evolving economic landscape and support the local businesses making strides in sustainable energy.
FAQ
What is John Berger’s new venture in the solar industry?
John Berger has merged his new company with the Norwegian startup Otovo to provide rapid rooftop repair services akin to AAA for solar panel owners.
What services will Otovo offer after merging with Berger’s company?
Otovo will continue to offer 24/7 maintenance services for solar panels, batteries, and generators with a subscription model that guarantees quick repair responses ranging from 12 to 48 hours.
How many customers does Otovo currently serve?
Otovo currently serves 45,000 customers across Europe.
What market opportunities exist for the new company?
The combined market for the U.S. and Europe includes over 33 million residential solar customers, presenting a substantial growth opportunity for the business.
What challenges does the solar industry currently face?
The solar industry faces challenges such as the phaseout of federal tax credits and strict import regulations on manufactured panels, potentially leading to an increasing number of companies going out of business.
| Feature | Details |
|---|---|
| Company Name | Otovo and John Berger’s new merged company |
| Services Offered | Rapid rooftop repair services, 24/7 maintenance for solar panels |
| Current Customer Base | 45,000 customers across Europe |
| Growth Target | 250,000 service subscribers by 2028 |
| Market Size | Over 33 million residential solar customers in U.S. and Europe |
| Industry Challenges | Phaseout of federal tax credits, strict import regulations |
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