New York City, October 18, 2025
News Summary
The NBA has introduced the ‘Tap to Watch’ initiative to enhance access to live game telecasts for fans. Starting with the upcoming season, viewers will enjoy simplified access to national and local broadcasts across multiple platforms like ABC/ESPN, NBC/Peacock, and various third-party services. This initiative leverages the NBA’s digital ecosystem, ensuring fans can easily follow their favorite teams with real-time scores and a single click ‘watch’ button. With an exciting season ahead, including special events and a new flagship show, the NBA aims to improve the overall viewing experience.
New York City – The NBA has launched the ‘Tap to Watch’ initiative, which aims to simplify access to live game telecasts for fans starting with the 2025-26 season. This significant development promises to enhance the viewing experience for basketball enthusiasts by directing them to live broadcasts across various platforms, including national games on ABC/ESPN, NBC/Peacock, and Prime Video, as well as local telecasts.
The initiative takes advantage of the NBA’s extensive digital ecosystem, which includes the NBA App, NBA.com, team apps, and individual team websites. With the ‘Tap to Watch’ feature, fans will have access to NBA game telecasts through numerous media partners and third-party platforms such as Google, Meta, X, Snap, Reddit, and Roku. The NBA is also collaborating with companies like FanDuel, Fanatics, and Yahoo Sports to integrate their offerings throughout the season.
Chris Benyarko, the NBA’s Head of Direct-to-Consumer Products, Technology & Operations, has outlined that the primary goal of the initiative is to make live games more accessible to all fans. Alongside this initiative, the NBA App will offer Real-Time Scores featuring a live clock and synchronized scores with NBA arenas to minimize latency and enhance game-following.
The 2025-26 NBA season, which kicks off on Tuesday, October 21, will feature a doubleheader showcasing star players such as Shai Gilgeous-Alexander and Kevin Durant. In addition to the games, the NBA Schedule Release presented by Ticketmaster has unveiled exciting elements like the fourth annual Rivals Week and three Global Games, including eight key matchups and rivalries for fans to enjoy.
Additional offerings around the ‘Tap to Watch’ feature include the new flagship show, The Association, designed to keep fans engaged and informed. Game and schedule pages across NBA digital platforms will display tailored viewing options based on user locations and preferences, allowing fans to easily find their favorite teams and players.
A single “watch” button will be incorporated, enabling fans to access games directly on the appropriate streaming platform. For those who are not already subscribed to the streaming services, the ‘Tap to Watch’ links will allow users the option to sign up directly. The NBA acknowledges the challenges posed by the rapidly evolving media landscape and is dedicated to enhancing the viewing experience for its supporters.
This new initiative is particularly timely, as it addresses confusion surrounding where to watch NBA games in light of the league’s recent media agreements. By simplifying access to live games, the NBA hopes to foster a more inclusive environment for fans eager to follow their favorite teams and players.
What to Expect from the 2025-26 Season
- Enhanced access to game telecasts via multiple platforms
- Incorporation of third-party services for easier viewing
- Real-Time Scores feature in the NBA App
- The introduction of The Association flagship show
- Special events like Rivals Week and Global Games
Key Features of ‘Tap to Watch’
| Feature | Description |
|---|---|
| Accessibility | Direct paths to live NBA game telecasts on various platforms |
| Real-Time Scores | Synchronized live clock and scores with NBA arenas to reduce latency |
| Single ‘Watch’ Button | Direct access to streaming platforms for quick viewing |
| Third-Party Integration | Partnerships with major companies for broader service |
| Content Engagement | Flagship show to keep fans updated on games and strategies |
FAQ
What is the ‘Tap to Watch’ initiative?
Where can I watch NBA games using the ‘Tap to Watch’ feature?
What additional features will be available in the NBA App?
How can I subscribe to viewing platforms?
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Additional Resources
- NBA: Tap to Watch Initiative
- Adweek: NBA Tap to Watch Stream
- Awful Announcing: Tap to Watch for Fans
- NBC Sports: NBA’s New Tap to Watch Feature
- Google Search: NBA Tap to Watch
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