Winston-Salem, North Carolina, August 5, 2025
News Summary
1754 Properties LLC, a Florida-based real estate investment firm, has acquired the 319-key Marriott Winston-Salem in North Carolina, enhancing its hospitality portfolio. The company plans to invest over $5 million into renovations focused on the hotel’s meeting space, hallways, and infrastructure. This acquisition comes amidst a challenging U.S. hotel industry, with declining occupancy and revenue metrics attributed to travel demand slowdowns after Hurricane Beryl. Despite these challenges, Latin America is witnessing strong growth in hotel development, reflective of ongoing investment in the sector.
Winston-Salem, North Carolina – 1754 Properties LLC, a Florida-based real estate investment firm, has successfully acquired the 319-key Marriott Winston-Salem, enhancing its portfolio in the hospitality industry. The transaction was completed from an undisclosed seller for an undisclosed amount. Following the acquisition, 1754 Properties aims to invest over $5 million into the hotel to improve its meeting space, hallways, and overall infrastructure. Atlanta-based Hospitality Ventures Management Group has been appointed to manage the property.
This acquisition occurs amid a struggling hotel industry in the U.S., with a reported negative performance between July 20-26. Industry reports from CoStar indicate a drop in occupancy rates to 71.5%, down 0.7% year-over-year. Additionally, the Average Daily Rate (ADR) was reported at $164.88 (-0.1% YOY), while Revenue Per Available Room (RevPAR) declined to $117.88, marking a 0.8% decrease YOY. These declining metrics in the hotel performance are largely attributed to a slowdown in travel demand stemming from the impacts of Hurricane Beryl earlier this year.
Within this challenging environment, some cities have seen varying degrees of performance. St. Louis recorded the highest occupancy lift among the top 25 markets, increasing 5.7% to 70.9%. In contrast, Houston experienced significant declines, with occupancy plummeting by 19.7% to 61.1%, and further decreases seen in ADR and RevPAR by 7.7% and 25.9%, respectively.
On a more positive note, the global hotel development landscape remains active, particularly in Latin America where 748 hotel projects are underway, representing a total of 116,648 rooms. This reflects a 22% year-over-year rise in projects and a 20% boost in room availability. Out of the ongoing projects, 303 are currently under construction, with an aim for completion to meet increasing hospitality demands. New projects planned for initiation within the next 12 months total 197, equating to 30,943 rooms, and show a year-over-year increase of 5%.
In another notable development, the luxury hotel segment in Latin America has reached record highs with 142 projects translating to 27,428 rooms. Meanwhile, internationally, Four Seasons Hotels and Resorts announced the opening of the 41-key Four Seasons Private Residences in Mumbai, India, located in one of the tallest branded residential towers globally. Further enhancing global hotel offerings is the upcoming 100-key ibis Styles Chișinău in Moldova, a €12 million investment scheduled to open this fall, close to Chișinău International Airport.
Additionally, Singapore’s The Lux Collective has announced a partnership to develop the LUX Shaoguan, a 108-key hotel in Guangdong, China, with a projected investment of approximately RMB 360 million (around $50 million).
As the hotel landscape continues to evolve, it remains crucial for investment firms to strategize effectively amidst these market fluctuations.
FAQ
1. Who acquired the Marriott in Winston-Salem?
1754 Properties LLC acquired the 319-key Marriott Winston-Salem in North Carolina.
2. How much is 1754 Properties planning to invest in the hotel upgrades?
They plan to invest over $5 million to enhance the hotel’s meeting space, hallways, and infrastructure.
3. What are the current occupancy rates in the U.S. hotel industry?
The current occupancy rates have decreased to 71.5%, down 0.7% year-over-year.
4. What is contributing to the decline in hotel performance?
The decline in performance is largely attributed to displacement demand resulting from Hurricane Beryl.
5. Which region is experiencing growth in hotel development?
Latin America is seeing significant growth, with 748 hotel projects currently in development.
Key Features of Recent Developments
| Property | Location | Type | Rooms | Investment |
|---|---|---|---|---|
| Marriott Winston-Salem | Winston-Salem, NC | Acquisition | 319 | $5 million for upgrades |
| ibis Styles Chișinău | Moldova | New Development | 100 | €12 million |
| LUX Shaoguan | Guangdong, China | New Development | 108 | RMB 360 million ($50 million) |
| Four Seasons Private Residences | Mumbai, India | New Development | 41 | N/A |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Hotel Investment Today
- Wikipedia: Hotel Industry
- Wilmington Biz
- Google Search: Hotel Developer News
- PR Newswire
- Google Scholar: Hotel Development Wilmington
- The Mountaineer
- Encyclopedia Britannica: North Carolina Hotels
- My Fox 8
- Google News: North Carolina Hotels
Author: STAFF HERE HOUSTON TX WRITER
HOUSTON STAFF WRITER The HOUSTON STAFF WRITER represents the experienced team at HEREHouston.com, your go-to source for actionable local news and information in Houston, Harris County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Houston Livestock Show and Rodeo, Art Car Parade, and Chevron Houston Marathon. Our coverage extends to key organizations like the Greater Houston Partnership and Houston Area Urban League, plus leading businesses in energy and healthcare that power the local economy such as ExxonMobil, Schlumberger, and Houston Methodist. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
