News Summary
Houston TX Hot Chicken, known for its diverse menu of chicken sandwiches and fusion fries, celebrates its 30th store opening in Scottsdale, Arizona. Since its inception in 2020, the brand has rapidly expanded across multiple states, driven by a focus on unique flavors and customer experience. With over 100 locations sold and plans for more, including expansion into Puerto Rico and the U.K., the brand is committed to delivering quality food and exceptional service, making its mark in the competitive hot chicken market.
Houston, Texas – Houston TX Hot Chicken, the fast-casual dining brand boasting a diverse menu centered around chicken sandwiches, tenders, and fusion fries, is set to celebrate a significant milestone with the opening of its 30th location in Scottsdale, Arizona. This comes as a part of the brand’s aggressive expansion strategy, which has seen it grow from just one location in 2021 to 29 currently operating in various states across the United States as of October 8, 2025.
Founded in 2020 in Las Vegas by Edmond Barseghian and Houston Crosta, Houston TX Hot Chicken has quickly made a name for itself in the crowded hot chicken market. Backed by the Utah-based Savory Fund, which made a noteworthy investment in 2023, the brand has developed a reputation for offering unique flavor combinations and a fun dining experience, aiming primarily at the 16-35 age demographic.
The menu caters to varying spice preferences, featuring options that range from honey butter to the notoriously spicy “Houston, We Have a Problem,” which requires diners to sign a waiver before attempting. The brand’s popularity has led to sold-out franchises, with over 100 locations sold, including plans for expansion into Puerto Rico and the U.K.
Expansion into New Markets
Houston TX Hot Chicken has successfully launched locations in multiple states including Arizona, California, Idaho, Michigan, Nevada, Ohio, Texas, Utah, and Washington, reflecting a robust growth strategy. The design of the restaurants features racing-themed murals and energetic lighting, fostering a vibrant atmosphere that appeals to its target audience.
Quality and Customer Experience
According to President Brian Simowitz, the distinguishing factors of Houston TX Hot Chicken include not only the quality of its food but also its exceptional customer service. The dining experience is further enhanced by personalized visits from managers to ensure customer satisfaction. The prototype restaurant units typically span around 2,400 square feet and accommodate approximately 80 patrons, with some locations boasting outdoor seating options.
Franchise Strategy and Challenges
Simowitz, who has a proven track record in brand growth having previously been involved with Slim Chickens, has emphasized the importance of a robust franchise model designed to ensure profitability for franchise owners. However, the brand faces challenges, particularly in recruiting and retaining quality staff in a competitive labor market.
Menu Highlights and Best Sellers
The menu features a range of delightful options, with the chicken sandwich and chicken tenders noted as best-sellers. Additionally, salads are available, catering to diverse dietary preferences, further solidifying the brand’s commitment to customer choice and satisfaction.
As Houston TX Hot Chicken gears up for its 30th store opening, it continues to demonstrate its resilience and ability to adapt in a rapidly changing environment, focusing on quality, service, and an engaging dining experience. The company’s success illustrates a well-executed growth strategy that other brands might look to emulate in the fast-casual dining sector.
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Additional Resources
- Nation’s Restaurant News: Houston TX Hot Chicken Leans into Atmosphere in Crowded Market
- Wikipedia: Houston
- Franchise Times: Houston TX Hot Chicken
- Google Search: Houston TX Hot Chicken
- Restaurant Business Online: Houston TX Hot Chicken Sees Open Track Ahead
- Google Scholar: Houston TX Hot Chicken
- WTOL: Houston TX Hot Chicken Opening Toledo Location
- Encyclopedia Britannica: Houston
- Bakersfield Now: Houston TX Hot Chicken to Open Second Bakersfield Location
- Google News: Houston TX Hot Chicken
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