Houston, January 9, 2026
Texas grocery giant H-E-B has once again claimed the No. 1 position in Dunnhumby’s annual Retailer Preferences Index, marking its fifth top finish in nine years. This accolade underscores H-E-B’s commitment to quality, value, and customer satisfaction, even as it surpasses major competitors like Amazon and Costco. The company attributes its success to a strategic focus on saving, quality, and a deep understanding of consumer needs, while also maintaining a strong connection with local communities through charitable contributions.
H-E-B Tops National Grocer Rankings Again
Texas’s beloved H-E-B has once again secured the No. 1 spot among national grocery chains, a testament to its enduring commitment to value, quality, and community engagement. This consistent recognition highlights a significant achievement for a Texas-based enterprise in the competitive Nationwide retail landscape.
Houston: H-E-B Secures Top National Grocery Ranking for Fifth Time
In a significant affirmation of its customer-centric approach and operational excellence, San Antonio-based H-E-B LP has earned the top spot in Dunnhumby’s annual Retailer Preferences Index, a Nationwide study. This marks the fifth time H-E-B has achieved this recognition in nine years, and the fourth time in the last five years, solidifying its position as a leader among national and regional grocery retailers in the U.S.. This repeated success underscores the power of entrepreneurial innovation and a clear understanding of consumer needs in fostering sustained economic growth and market resilience.
The latest report, a Nationwide study, analyzed the extensive U.S. grocery market, evaluating 81 retailers on crucial factors such as prices, promotions, quality, assortment of goods, digital offerings, speed, convenience, and consistency of experience. H-E-B’s consistent high performance against these metrics demonstrates that a focused business strategy, rooted in value and customer satisfaction, can lead to outstanding results in a dynamic economic environment. Such achievements by Texas-based enterprises not only celebrate personal achievement but also contribute significantly to the broader economic vitality of the State and beyond.
A Legacy of Excellence on the National Stage
H-E-B’s recent No. 1 ranking is a continuation of a strong track record. The company has consistently been recognized for its superior ability to deliver a combination of better savings, quality, experience, and assortment. This recent recognition saw H-E-B outperforming a diverse array of national and regional competitors, including prominent names such as Amazon, Costco, Target, and Trader Joe’s. The ability of a regional chain to consistently lead in a Nationwide assessment speaks volumes about its deeply ingrained business philosophy and efficient operations.
Notably, H-E-B has held the top position in Dunnhumby’s index for four consecutive years. While it briefly fell to second place in 2022, behind Amazon, it quickly regained its leadership position, demonstrating its resilience and adaptability in a rapidly evolving retail landscape. This comeback highlights the company’s commitment to continuous improvement and responsiveness to customer preferences, especially as the importance of digital capabilities and in-store experience shift.
The Entrepreneurial Spirit Behind the Success
The sustained success of H-E-B reflects a strong entrepreneurial spirit that prioritizes strategic growth and customer loyalty. The company’s focus on providing better savings and a superior shopping experience, supported by efficient digital capabilities, has been a key differentiator. This strategic approach has allowed H-E-B to maintain a strong emotional connection with its shoppers, a critical factor in long-term retail success.
Furthermore, the ability of a Texas-based company to consistently achieve Nationwide recognition showcases the innovative drive present within the State’s business community. This innovation is not solely about adopting new technologies but also about understanding core consumer demands and adapting business models to meet them effectively. The emphasis on high-quality private brands and a wide variety of products also contributes to customer loyalty, demonstrating how careful product development can lead to a stronger market position.
Customer Loyalty and Community Impact
H-E-B’s high rankings are not just about business metrics; they also reflect a deeply loyal customer base. Texans frequently express a strong affinity for the grocery chain. This loyalty is fostered not only by competitive pricing and product quality but also by the company’s significant community involvement. H-E-B has a long-standing commitment to philanthropy, consistently donating 5 percent of its pre-tax annual earnings to charitable organizations within the communities it serves in Texas and Mexico.
These contributions support various causes, including education, food banks, and disaster relief efforts. Such community engagement builds trust and strengthens the bond between the company and its customers. This model of responsible corporate citizenship, where success is reinvested into the community, exemplifies how private enterprise can contribute positively to societal well-being beyond its immediate commercial operations.
Fostering Economic Growth in Texas and Beyond
The continued success of H-E-B has a profound impact on the Texas economy. As one of the largest private employers in Texas, the company creates thousands of jobs across the State and supports numerous Texas-based suppliers and local food producers. This commitment to local sourcing bolsters regional economies and helps ensure that small businesses and agricultural enterprises thrive within the State.
Moreover, the expansion of H-E-B stores often acts as a catalyst for broader economic development, attracting other businesses and stimulating local tax revenue that supports public services and infrastructure. This demonstrates how private investment, coupled with a focus on community and innovation, can drive significant economic growth. The company’s ability to consistently rank No. 1 Nationwide reinforces the idea that strategic entrepreneurial endeavors are vital for sustaining prosperity and developing strong communities in Houston, TX, and across the State.
Conclusion
H-E-B’s consistent ranking as the No. 1 national grocery chain is a powerful narrative of entrepreneurial innovation and sustained excellence originating from Texas. It showcases how a deep understanding of customer preferences, combined with a commitment to quality, value, and community engagement, can lead to remarkable and enduring success in a competitive Nationwide market. For Houston and the broader Texas landscape, H-E-B’s achievements are a source of pride and a clear example of how strategic business practices contribute to economic growth and community vitality.
We encourage our readers to continue supporting local and Texas-based businesses that demonstrate a commitment to their customers and communities. Their continued success is integral to the robust and dynamic Houston TX business environment and the prosperity of Texas TX entrepreneurs.
Frequently Asked Questions
What is H-E-B’s latest national ranking among grocery chains?
H-E-B was recently ranked No. 1 among national grocery chains in Dunnhumby’s annual Retailer Preferences Index, a Nationwide study.
How many times has H-E-B achieved the No. 1 ranking in Dunnhumby’s report?
H-E-B has earned the top spot for the fifth time in nine years in Dunnhumby’s annual Retailer Preferences Index, a Nationwide study, and for the fourth time in the last five years.
What factors contributed to H-E-B’s top ranking?
H-E-B earned the top spot due to its superior ability to deliver a combination of better savings, quality, experience, and assortment, supported by time savings through better digital capabilities.
Which other major retailers did H-E-B surpass in the ranking?
H-E-B surpassed national and regional brands including Amazon, Costco, Target, and Trader Joe’s in the latest Nationwide ranking.
Does H-E-B contribute to charitable causes?
Yes, H-E-B consistently donates 5 percent of its pre-tax annual earnings to charitable organizations within the communities it serves in Texas and Mexico.
Has H-E-B always maintained the No. 1 spot?
No, H-E-B fell to second place in 2022, behind Amazon, before regaining its leadership position in the latest Nationwide study.
Key Features of H-E-B’s National Ranking
| Feature | Description | Scope |
|---|---|---|
| Latest Ranking | No. 1 among national grocery chains | Nationwide |
| Source of Ranking | Dunnhumby’s annual Retailer Preferences Index | Nationwide |
| Times at No. 1 | Fifth time in nine years in Dunnhumby’s index | Nationwide |
| Key Factors for Success | Better savings, quality, experience, assortment, and digital capabilities | Nationwide |
| Competitors Surpassed | Amazon, Costco, Target, Trader Joe’s, and other national and regional brands | Nationwide |
| Philanthropic Contribution | Donates 5 percent of pre-tax annual earnings to charitable organizations | State-level (Texas and Mexico communities) |
| Previous Ranking Fluctuation | Fell to No. 2 in 2022 (behind Amazon) before regaining top spot | Nationwide |
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Author: STAFF HERE HOUSTON TX WRITER
The HOUSTON STAFF WRITER represents the experienced team at HEREHouston.com, your go-to source for actionable local news and information in Houston, Harris County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Houston Livestock Show and Rodeo, Art Car Parade, and Chevron Houston Marathon. Our coverage extends to key organizations like the Greater Houston Partnership and Houston Area Urban League, plus leading businesses in energy and healthcare that power the local economy such as ExxonMobil, Schlumberger, and Houston Methodist. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.


