Huntsville, TX, December 19, 2025
The Sam Houston Bearkats will host the SMU Mustangs in a critical women’s basketball game tonight at Johnson Coliseum. This matchup is particularly significant as it marks the first time an ACC opponent competes in Huntsville, reflecting the evolving landscape of collegiate athletics in Texas. With Sam Houston looking to maintain its perfect home record and SMU bringing strong defensive performance, this game highlights the competitive spirit and community engagement in Texas sports.
Houston, TX — A pivotal women’s basketball matchup is set to unfold tonight in Huntsville, as the Sam Houston Bearkats prepare to host the SMU Mustangs. This game, designated as Game 9 for the Bearkats, holds particular significance as it marks the first time an Atlantic Coast Conference (ACC) opponent will compete at Johnson Coliseum, underscoring the dynamic shifts and robust competitive spirit within Texas collegiate athletics. As institutions across the state increasingly embrace innovative strategies for growth, this contest serves as a vibrant example of the ongoing dedication to athletic excellence and community engagement.
The landscape of college sports in Texas is experiencing a period of profound evolution, characterized by strategic investments, new revenue models, and a renewed emphasis on self-reliance and community support. From substantial private capital infusions aimed at enhancing athletic infrastructure to groundbreaking approaches in name, image, and likeness (NIL) opportunities, universities are demonstrating a proactive commitment to fostering both competitive success and the holistic development of student-athletes. This spirit of initiative is driving a robust environment where competition flourishes, and local economies benefit from the collective endeavor of collegiate programs.
Tonight’s Pivotal Matchup in Huntsville
The Sam Houston Bearkats women’s basketball team (5-3, 0-0 CUSA) will seek to leverage their home-court advantage as they face the SMU Mustangs (5-6, 0-0 ACC) at Johnson Coliseum this evening at 5:00 PM Central Time. The contest will be broadcast on ESPN+ and can also be heard on the Bearkat Sports Network and the Bearkat Athletics app. This particular game is a noteworthy event for the Huntsville community and Sam Houston Athletics, representing a new chapter in collegiate competition as the Mustangs enter Johnson Coliseum as an ACC member.
Bearkats Defend Home Court
Sam Houston enters this contest aiming to snap a two-game losing streak, following recent road losses to Alabama and Rice. Despite these setbacks, the Bearkats maintain an impressive 4-0 record at home this season. A victory tonight would extend that perfect home record to 5-0, a feat last achieved by the program in the prior season. Key players for Sam Houston include Fanta Kone, who is averaging 11.0 points per game, and Deborah Ogayemi, who has elevated her scoring to 13.0 points per game in her last two outings. Aysia Ward-Strong also contributes significantly on the boards, leading the Bearkats with 6.9 rebounds per game. The team’s defensive efforts have been notable, turning over Alabama 25 times in a recent game and ranking fourth nationally in turnovers forced per game with an average of 27.0. This emphasizes the Bearkats’ commitment to aggressive, disruptive play, a hallmark of competitive self-reliance.
Mustangs Bring ACC Prowess
The SMU Mustangs, with a season record of 5-6, arrive in Huntsville having recently secured a 57-49 victory over Coppin State. The Mustangs’ defense has been a significant factor in their performance, ranking highly in steals and blocks. Kyla Deck stands out as a defensive force, ranking among the top in the ACC for total steals and steals per game. Tyi Skinner leads the Mustangs in scoring with 13.6 points per game, while Zahra King has been a consistent offensive contributor, averaging 12.8 points over the last ten games. The series history heavily favors SMU, who lead 10-1 and have won the last nine meetings, including a 69-64 win in 2023. This marks only the second time Sam Houston has hosted SMU in Huntsville, with the last occasion being in 1993. This renewed face-off highlights the value of consistent competition in refining team capabilities.
Private Capital’s Role in Collegiate Growth
The financial landscape of college athletics in Texas is undergoing a significant transformation, driven by a combination of new NCAA policies and innovative private sector involvement. This shift emphasizes entrepreneurial spirit and the pursuit of strategic growth opportunities.
Texas-Sized Investments in Facilities
A major development impacting Texas college athletics is the Collegiate Investment Initiative, a $500 million undertaking backed by the Texas Permanent School Fund Corp. and private equity firm Velocity Capital Management. This initiative, facilitated by Elevate Sports Ventures, is designed to provide substantial funding for capital-intensive projects such as facility upgrades and renovations across collegiate athletics programs. This private sector backing signifies a growing recognition of the value and potential returns in college sports infrastructure, demonstrating a free-market approach to supporting institutional ambition. Such investments are crucial for ensuring that Texas institutions can offer state-of-the-art facilities, attracting top talent, and providing an optimal environment for student-athlete development and competitive success.
Navigating the New NIL Landscape
The recent House v. NCAA settlement has further reshaped the economic model, permitting schools to directly compensate college athletes for their name, image, and likeness (NIL). This new revenue-sharing model allows athletic departments to distribute up to $20.5 million annually, or 22% of their average power league school’s annual revenue, to athletes. Institutions like the University of Houston, Texas, and Texas A&M have already committed to opting in and paying the full allowable amount to their athletes, showcasing their proactive approach to remaining competitive in this new era. This shift represents an “economic earthquake” within the system, necessitating innovative financial planning and a commitment to responsible growth to sustain athletic programs.
The Economic Engine of Texas Athletics
College athletics in Texas are more than just a source of entertainment; they are a significant economic driver and a powerful force for community cohesion, reflecting local initiative and collective endeavor.
Local Impact and State-Wide Contributions
Major sporting events in cities like Houston generate substantial economic impact, contributing hundreds of millions of dollars annually to the local economy. While regular-season games for college teams are not typically included in these event-specific economic impact measurements, the presence and success of university athletic programs contribute to the state’s Gross Domestic Product (GDP). This suggests that a thriving collegiate sports ecosystem creates a positive ripple effect throughout the broader state economy, fostering growth and opportunity. The upcoming CONCACAF Gold Cup and AAU Junior Olympic Games in Houston in 2025 are projected to add nearly $100 million in economic impact, showcasing the city’s role as a premier destination for athletic competitions. This sustained activity requires community self-reliance to maintain and grow.
Community Engagement and Philanthropy
Beyond direct economic contributions, universities in Texas are actively engaged in community-building through their athletic programs. The University of Houston, for example, runs the “Coogs For The Community” program, which allows businesses and individuals to underwrite or donate tickets to local non-profit charity partners, providing memorable experiences for those who might not otherwise attend. Additionally, partnerships such as the one between Houston Athletics and Chevron, which established the Chevron Student-Athlete Leadership Program, directly benefit student-athletes through funding initiatives for personal, professional, and leadership growth, including career development and community service projects. These programs exemplify the value of local initiative and the power of collaboration between private entities and educational institutions to foster a stronger community.
Strategic Initiatives for Sustainable Success
Texas universities are not merely reacting to changes in collegiate athletics; they are actively shaping their futures through forward-thinking strategic initiatives that highlight entrepreneurship and institutional adaptability.
SMU’s Integrated Revenue Approach
SMU Athletics has launched “Mustang Partners,” an integrated revenue generation division designed to aggressively pursue new opportunities in the rapidly changing collegiate athletics landscape. This full-service unit encompasses sponsorships, philanthropy, premium gameday experiences, ticket sales, commercial NIL, special events, and trademark and licensing. Damon Evans, SMU’s Director of Athletics, described Mustang Partners as a “bold new chapter,” positioning SMU at the forefront of the next era of collegiate athletics by being more innovative and adaptable. This proactive approach to revenue diversification and brand expansion is a testament to the entrepreneurial spirit driving success in the modern era of college sports.
University of Houston’s Vision for Excellence
The University of Houston is similarly focused on ambitious growth, evidenced by its “Houston Rise” campaign. This transformational $150 million fundraising initiative aims to deliver Power 5 facilities, including a state-of-the-art Football Operations Center and modernized Guy V. Lewis Development Facility, to drive championship success and student-athlete achievement in the Big 12 Conference. Through “Cougar Pride,” the university’s fundraising arm, financial support is provided for student-athlete scholarships and the priority needs of the Athletics Department, ensuring that over 400 student-athletes across 17 intercollegiate sports receive a first-class education and the resources to excel. These programs underscore the importance of private initiative and community support in building and sustaining a competitive athletic program.
A Future Forged in Competition and Collaboration
The upcoming Game 9 between Sam Houston and SMU is more than just a basketball game; it is a snapshot of a vibrant and evolving landscape in Texas college athletics. This era is defined by spirited competition, significant private investment, and deep-rooted community engagement, all working in concert to elevate the student-athlete experience and foster regional pride. The commitment to excellence, both on and off the field, reflects a collective understanding that robust athletic programs contribute to the educational mission and the economic vitality of the state.
We encourage all Texans to continue supporting their local college and university athletic programs. Attend games, engage with community initiatives, and recognize the dedication of student-athletes and institutions alike. By investing in these programs, we bolster not only athletic achievement but also the broader community strength and economic prosperity that define our great state. Embrace the competitive spirit and witness the power of initiative in action, ensuring that Texas college athletics continues to thrive.
Frequently Asked Questions (FAQ)
Q: When is the Sam Houston vs. SMU women’s basketball game?
A: The Sam Houston vs. SMU women’s basketball game is scheduled for Friday, December 19, 2025, at 5:00 PM Central Time.
Q: Where will the game be played?
A: The game will be played at Johnson Coliseum in Huntsville, Texas.
Q: How can I watch or listen to the game?
A: The game will be aired on ESPN+ and can also be heard online on the Bearkat Sports Network and the Bearkat Athletics app.
Q: What are the current records for the teams?
A: Sam Houston holds a 5-3 overall record (0-0 CUSA), while SMU’s record stands at 5-6 overall (0-0 ACC).
Q: What is the historical series record between Sam Houston and SMU in women’s basketball?
A: SMU leads the all-time series 10-1 and has won the last nine meetings.
Q: What is the Collegiate Investment Initiative?
A: The Collegiate Investment Initiative is a $500 million undertaking backed by the Texas Permanent School Fund Corp. and Velocity Capital Management, designed to fund capital-intensive projects like facility upgrades in collegiate athletics.
Q: What is the approximate annual revenue sharing amount allowed for college athletic departments under the new NCAA settlement?
A: College athletic departments can distribute approximately $20.5 million annually to athletes under the new NCAA settlement.
Q: What is SMU’s “Mustang Partners” initiative?
A: “Mustang Partners” is an integrated revenue generation division launched by SMU Athletics to pursue opportunities in NIL, sponsorships, philanthropy, premium gameday experiences, ticket sales, special events, and trademark and licensing.
Game 9 Preview: Sam Houston vs. SMU Women’s Basketball – Key Highlights
| Category | Sam Houston Bearkats | SMU Mustangs |
|---|---|---|
| Overall Record (Conference) | 5-3 (0-0 CUSA) | 5-6 (0-0 ACC) |
| Date & Time | Friday, December 19, 2025, 5:00 PM CT | |
| Venue | Johnson Coliseum, Huntsville, Texas | |
| Broadcast | ESPN+, Bearkat Sports Network, Bearkat Athletics App | |
| Home Record This Season | 4-0 | 0-2 (Road Record) |
| Leading Scorer | Fanta Kone (11.0 ppg) | Tyi Skinner (13.6 ppg) |
| Key Defensive Player | Aysia Ward-Strong (6.9 rpg) | Kyla Deck (Steals Leader) |
| Series Record | SMU leads 10-1 | |
| Significance | First ACC opponent at Johnson Coliseum | |
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