Austin, November 22, 2025
Austin, Texas residents have shown exceptional dedication to local small businesses, topping the nation in a recent survey. The findings reveal that 53% of locals visit small shops weekly, spending an average of $627 last year. A vast majority plans to support these businesses on Small Business Saturday, underscoring the city’s strong commitment to its local economy. Popular spots include coffee shops and bakeries, with community initiatives like the ATX Small Business Passport encouraging further local engagement.
Austin Shoppers Lead Nation in Supporting Small Businesses
Austin, Texas – Austin residents are demonstrating unparalleled loyalty to local small businesses, according to a recent survey. The study, commissioned by small-business lender Nav, reveals that Austin leads the nation in supporting locally owned shops.
Key Findings
- High Frequency of Visits: 53% of Austin shoppers visit local small businesses at least once a week, the highest among the 40 cities surveyed.
- Generous Spending: Local residents spent an average of $627 at Austin-area small businesses last year, topping the list of surveyed cities.
- Strong Commitment: Two-thirds of Austinites plan to shop at small businesses on Small Business Saturday, scheduled for November 30 this year.
Popular Local Businesses
Coffee shops and bakeries are particularly favored by Austin shoppers. Establishments like the newly opened Neon Belly have become local favorites, reflecting the community’s preference for supporting homegrown businesses.
Community Initiatives
To further encourage local shopping, initiatives like the ATX Small Business Passport have been introduced. This program invites shoppers to explore participating Austin businesses, earning rewards as they support local establishments.
Background
Austin’s commitment to small businesses is longstanding. The city is home to approximately 42,000 small businesses, contributing significantly to its economy and unique character.
As the holiday season approaches, Austin’s dedication to supporting local businesses continues to strengthen, fostering a vibrant and resilient community.
Frequently Asked Questions (FAQ)
What is Small Business Saturday?
Small Business Saturday is an annual event that encourages consumers to shop at local small businesses, typically occurring on the Saturday after Thanksgiving. This year, it falls on November 30.
How can I participate in the ATX Small Business Passport program?
Shoppers can participate by visiting participating Austin businesses between October 1 and December 31, 2025. Each purchase earns a stamp in your passport, and collecting five stamps makes you eligible for exclusive rewards redeemable in January 2026.
How many small businesses are there in Austin?
Austin is home to approximately 42,000 small businesses, contributing significantly to the city’s economy and unique character.
Key Features
| Feature | Details |
|---|---|
| Survey Findings | Austin leads the nation in supporting small businesses, with high frequency of visits, generous spending, and strong commitment to Small Business Saturday. |
| Popular Local Businesses | Coffee shops and bakeries, such as Neon Belly, are particularly favored by Austin shoppers. |
| Community Initiatives | The ATX Small Business Passport program encourages shoppers to support local businesses and earn rewards. |
| Background | Austin is home to approximately 42,000 small businesses, contributing significantly to the city’s economy and unique character. |
Deeper Dive: News & Info About This Topic
HERE Resources
Diamond Boyz Pickleball Social Set to Open in Houston
DoorDash and OpenAI Launch Small Business AI Jam in Houston
DoorDash and OpenAI Launch Nationwide Initiative for Small Businesses
Early Voting Launches in Texas with Proposition 9 in Focus
Chamber of Commerce Week Celebrates Texas Businesses
Base Power Raises $1 Billion for Texas Grid Renovation
Clifford Construction Company Expands Operations in Kannapolis
Surge of Bodies Found in Houston Bayous Raises Concerns
Denton Embraces AI Innovations in Business and Education
Austin Dominates H-E-B’s Quest for Texas Best Contest
Author: STAFF HERE HOUSTON TX WRITER
The HOUSTON STAFF WRITER represents the experienced team at HEREHouston.com, your go-to source for actionable local news and information in Houston, Harris County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Houston Livestock Show and Rodeo, Art Car Parade, and Chevron Houston Marathon. Our coverage extends to key organizations like the Greater Houston Partnership and Houston Area Urban League, plus leading businesses in energy and healthcare that power the local economy such as ExxonMobil, Schlumberger, and Houston Methodist. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
