College Station, Texas, November 22, 2025
Unreined Whiskey, founded by Texas A&M alumni, becomes the official whiskey of Texas A&M Athletics. The unique bourbon, aged in Texas’ climate, is now available at various local retailers and events, enhancing the game day experience for fans and alumni alike. The company plans to open a visitor center this spring in College Station, offering tours and tastings.
Unreined Whiskey: A New Texas Tradition at Texas A&M
Discover how a local distillery is redefining the bourbon experience
College Station, Texas
Unreined Whiskey, a company founded in 2025 by seven Texas A&M alumni, has recently been designated as the official whiskey of Texas A&M Athletics. This strategic partnership holds significant promise as the brand becomes a fixture at Kyle Field, the university’s historic football stadium. Starting this season, fans and former students can indulge in Unreined Whiskey at various Texas A&M events where spirits are served, enhancing the game day experience. The whiskey is readily available at Spec’s, Total Wine, and numerous local retailers throughout Texas.
The founders of Unreined Whiskey are eager to inject a unique twist into the bourbon landscape, honoring traditional values while innovating for contemporary tastes. Their vision is to deliver the world-class bourbon experience commonly associated with the bourbon trail, but with a Texan flair. As noted by the company’s Chief Marketing Officer & Blender, their long-term plan is to cultivate a brand that resonates not just in flavor, but also inspires a distinctly Texan lifestyle.
Breaking with Tradition
Unreined Whiskey is gaining attention for its innovative approach to bourbon production. By aging and blending whiskey in Texas, they embrace the state’s warmer, humid climate, which naturally enhances barrel flavors such as oak, vanilla, and coconut. This distinct method helps set Unreined apart from conventional practices that often rely on single mashbills. They pride themselves on purposeful blending and complete transparency at every step of the process.
A Growth Hub in College Station
Adding to its appeal, Unreined Whiskey’s visitor center is set to open in College Station this spring. This space will provide opportunities for tastings, tours, barrel selections, and celebrations. Guests will not only savor the whiskey but will also gain an understanding of the distilling process, creating an enriching experience that enhances community engagement and pride. The center will be situated on their 600-acre Wildhorse Ranch, which is home to a state-of-the-art rickhouse and bottling plant.
Innovation Meets Community
The location of Wildhorse Ranch further underscores Unreined’s commitment to its Texas roots. Spanning 600 acres of rugged countryside where cattle and bison roam, the ranch exemplifies a harmonious blend of nature and modern production techniques. Once construction is complete, all whiskey produced will be aged, blended, and bottled on the property, reinforcing the local economy and promoting community investment.
A Toast to Local Flavor
Unreined Whiskey is currently making its mark at Kyle Field, delighting fans and alumni alike with its Four Grain Bourbon. This 6-year age-stated blend features a meticulous combination of straight bourbon whiskeys distilled in both Kentucky and Texas. The unique aging process helps create a remarkably rich and approachable pour, exemplifying the brand’s dedication to quality and flavor.
Available Across Texas
For those eager to experience the smooth taste of Unreined Whiskey, the product is readily available across the state. It is sold at Kyle Field during events, highlighted at future Texas A&M gatherings, and findable at Spec’s, Total Wine, and various other local stores. This availability ensures that whiskey enthusiasts can easily access and enjoy this local Texan spirit.
Conclusion
Unreined Whiskey is not just making waves with its distinctive product, but also by fostering a sense of community and local pride through innovative practices. The fusion of quality bourbon with Texas spirit showcases the potential for private partnerships to thrive when they prioritize transparency and craftsmanship. As the brand gears up for its visitor center opening, it reflects the positive aspects of civic innovation in College Station.
Support local businesses like Unreined Whiskey, and stay engaged in the exciting developments unfolding within our community.
Frequently Asked Questions (FAQ)
What is Unreined Whiskey?
Unreined Whiskey is a company founded in 2025 by seven Texas A&M alumni, offering a blend of straight bourbon whiskeys distilled in Kentucky and Texas, aged in a humid subtropical climate, and meticulously blended to create a remarkably rich and approachable pour.
Where can I purchase Unreined Whiskey?
Unreined Whiskey is available at Spec’s, Total Wine, and other stores across Texas. It is also sold at Kyle Field and featured at future Texas A&M events.
What is the vision of Unreined Whiskey?
The vision at Unreined Whiskey is to bring the same world-class bourbon experience you’d find on the bourbon trail to Texas. Long term, they plan to build a brand that not only resonates with consumers but inspires a lifestyle.
Where is Unreined Whiskey’s visitor center located?
Unreined Whiskey’s visitor center is located in College Station, Texas, and will open this spring with space for tastings, tours, barrel selections, and celebrations.
What is the significance of Wildhorse Ranch for Unreined Whiskey?
Wildhorse Ranch is 600 acres of rugged Texas countryside where cattle and bison roam. It is the home of Unreined Whiskey’s state-of-the-art rickhouse and bottling plant. Once construction is finished, all their whiskey will be aged, blended, and bottled on the property.
Key Features of Unreined Whiskey
| Feature | Description |
|---|---|
| Founders | Seven Texas A&M alumni |
| Product | Six-year age-stated blend of straight bourbon whiskeys distilled in Kentucky and Texas |
| Aging Process | Aged in a humid subtropical climate to intensify barrel flavors like oak, vanilla, and coconut |
| Blending Approach | Purposeful blending with complete transparency at every step |
| Visitor Center | Located in College Station, Texas, opening this spring with tastings, tours, barrel selections, and celebrations |
| Production Facility | State-of-the-art rickhouse and bottling plant at Wildhorse Ranch, a 600-acre property in Texas |
| Availability | Sold at Kyle Field, featured at Texas A&M events, and available at Spec’s, Total Wine, and other stores across Texas |
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Author: STAFF HERE HOUSTON TX WRITER
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