New York, October 14, 2025
News Summary
The NBA has taken back operational control of NBA TV and its streaming platform after nearly two decades under Turner Sports and Warner Bros. Discovery. Starting with the upcoming season, fans will enjoy a revamped NBA TV featuring enhanced programming, including 60 regular season games and original shows. The flagship program, ‘The Association,’ will offer in-depth basketball coverage alongside games from the WNBA and G League. The new NBA App aims to provide a global hub for live games and fan engagement.
New York
The NBA has regained operational control of NBA TV and its streaming platform after 17 years under the management of Turner Sports and Warner Bros. Discovery. This transition takes effect for the upcoming 2025-26 season, coinciding with the league’s new television agreements that left WBD largely on the sidelines.
Beginning on October 15, 2025, fans can expect a fresh slate of programming on NBA TV, which will kick off with 60 regular season games starting on October 25. The inaugural game will see the Oklahoma City Thunder face off against the Atlanta Hawks.
The revamped NBA TV aims to provide comprehensive basketball coverage by including broadcasts from the WNBA, NBA G League, and international leagues such as Australia’s National Basketball League and France’s Ligue Nationale de Basket.
New Programming and Features
A standout feature of the new NBA TV will be a flagship show named “The Association”. It will feature a lineup of hosts and contributors such as MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall. This show will replace the previously aired “NBA Gametime Live,” which was produced by TNT Sports.
The NBA App will serve as a connected global hub, providing year-round access to live games, original programming, and exclusive behind-the-scenes content. Fans can also look forward to basketball-related podcasts and creator content tailored to sports enthusiasts.
Additional programming will include documentaries such as “Real Training Camp” and “Loud City,” which details the Oklahoma City Thunder’s unprecedented championship journey. The revamped NBA TV will feature three triple-header game days throughout the upcoming season, with significant dates including December 20 and New Year’s Eve, showcasing multiple matchups in a single day.
Operational Transition and Market Response
In June, Warner Bros. Discovery acknowledged its decision to halt content production for NBA TV in light of the newly forged media rights agreements with other networks, including Amazon, Disney, and NBCUniversal. Nonetheless, the company reached a settlement allowing it to maintain a global license for the creation and distribution of NBA-related content across its platforms.
The NBA’s new app and NBA TV launch are intended to simplify the discovery of basketball content and solidify the league as the primary destination for basketball fans around the world. The transition is expected to enhance the overall viewing experience, providing seamless access to an array of basketball content.
Key Features Overview
| Feature | Description |
|---|---|
| NBA TV Control | Returned to NBA from Turner Sports and Warner Bros. Discovery |
| New Programming Launch | Scheduled for October 15, 2025 |
| Regular Season Games | 60 games starting October 25, 2025 |
| Flagship Show | “The Association,” featuring various hosts |
| Global Hub | The NBA App providing continuous access |
| Triple-Header Game Days | Special game days with multiple matchups |
| Documentaries | Including “Real Training Camp” and “Loud City” |
FAQ
What is NBA TV?
NBA TV is a television network dedicated to National Basketball Association (NBA) programming, featuring live games, original shows, and other basketball-related content.
When will the new NBA TV programming launch?
The new NBA TV programming is set to launch on October 15, 2025.
What will the flagship show on NBA TV be?
The flagship show will be called “The Association,” featuring a range of hosts and contributors.
Will NBA TV include games from other leagues?
Yes, NBA TV will feature games from the WNBA, NBA G League, and international leagues.
How will the NBA App enhance the viewing experience?
The NBA App will provide 24/7 access to basketball coverage, including live games and original programming, while simplifying content discovery for fans.
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Additional Resources
- Hollywood Reporter
- Wikipedia: NBA TV
- Cord Cutters News
- Google Search: NBA TV 2025 updates
- Sportico
- Encyclopedia Britannica: National Basketball Association
- Barrett Media
- Google News: NBA TV new season
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