Fluff Bake Bar, a local treasure in Houston, known for its delicious pastries and community spirit.
Fluff Bake Bar, a beloved Houston bakery, celebrates its 14th anniversary, highlighting its resilience and community support through challenges including the COVID-19 pandemic. Owner Rebecca Masson emphasizes quality and hands-on operations, known for popular treats like the Couch Potato cookie and S’mores Bars. The bakery fosters creativity and community engagement, collaborating with local chefs and supporting initiatives like No Kid Hungry. As it prepares for its 15th year, Fluff Bake Bar remains a cherished hub in Houston.
Houston, Texas – Fluff Bake Bar, a beloved local bakery, is marking its 14th anniversary this year, a milestone that highlights its resilience and enduring appeal amid various challenges including location changes, the COVID-19 pandemic, and permitting issues. Owned by Rebecca Masson, who garnered fame as a contestant on “Top Chef: Just Desserts,” the bakery has earned accolades from Southern Living as one of the top bakeries in the South.
Despite the hurdles faced over the years, Masson has remained committed to ensuring high standards and quality at her bakery. She works diligently five days a week, demonstrating her belief that business owners should be actively involved in their operations. Fluff Bake Bar has become known for its popular pastries, particularly the Couch Potato cookie and S’mores Bars, which Masson has stated would face public uproar if ever removed from the menu.
A typical busy Friday at Fluff Bake Bar showcases Masson’s hands-on approach. She starts her day early, waking up at 6:45 a.m. to take her dog, Betty, for a walk, followed by a light breakfast. By 9:30 a.m., she is out grocery shopping, gathering ingredients for the anticipated weekend specials. The bakery opens its doors at 10 a.m., and Fridays are notably one of the busiest days of the week for business.
Throughout the day, Masson takes on labor-intensive tasks, such as laminating croissant dough, a process she reserves exclusively for herself to maintain quality control. At 1 p.m., the bakery staff gathers for a family meal, with different team members taking turns preparing the food. By 1:30 p.m., Masson shifts her attention to fulfilling various weekend orders, concentrating on essential items like quiche shells and kolache dough.
Fluff Bake Bar is also recognized for its commitment to cleanliness, achieving a perfect health inspection score for five consecutive years. In the evening after the bakery closes at 7:00 p.m., Masson takes her dog for an evening walk and prepares a light dinner. Her evenings often include watching shows on Bravo and crime dramas, which provide her with a relaxing end to her busy day.
Known affectionately as the “Sugar Fairy,” Masson draws inspiration for her new confections from various sources, including social media and television. This creative approach contributes to the bakery’s dynamic menu and keeps offerings fresh and engaging for customers. The success of Fluff Bake Bar extends beyond its menu as Masson actively collaborates with local chefs, reinforcing the strong sense of community within Houston’s culinary scene.
Masson remains committed to social causes as well. She has participated in events like Taste the Nation, which supports the No Kid Hungry initiative, an effort she has been involved with since its inception in 2007. These initiatives reflect her desire to give back to the community while simultaneously bolstering the presence of Fluff Bake Bar.
As Fluff Bake Bar embarks on its 15th year, Masson’s dedication, innovative spirit, and community engagement continue to be cornerstones of its enduring success. The bakery stands as a testament to the power of perseverance and creativity in the face of challenges, while also serving as a cherished hub for the Houston community.
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